Privacy policy

Last updated: September 2026

Mioni B.V. respects your privacy and handles your personal data with care. In this privacy policy, we explain which data we collect, why we do so, how we use it, and what rights you have. This policy applies to all visitors and customers of mioni.com, both individuals and businesses.

1. Who are we?

Mioni B.V. is responsible for processing personal data as described in this privacy policy.

Contact details: Mioni B.V. Edisonstraat 27 4004 JL Tiel Netherlands KVK: 42090711 VAT: NL869670025B01 Email: info@mioni.shop

2. What data do we collect?

Depending on how you use our platform, we process the following categories of personal data:

When creating an account or placing an order:

• First and last name
• Email address
• Telephone number
• Billing and delivery address
• Company name and Chamber of Commerce number (for business accounts)
• VAT number (for business accounts)

When using our online store:

• IP address
• Browser type and device information
• Pages viewed and click behavior
• Search queries and session duration

For payments:

• Payment details are processed by our payment provider. Mioni itself does not store complete payment details.

When contacting our customer service:

• The content of your message
• Email address and name
• Order details where relevant

When subscribing to the newsletter:

• Email address
• First name (optional)
• Account type (personal or business)

3. Why do we process your data?

We process personal data only for clearly defined purposes and always on the basis of a legal basis.

4. How long do we retain your data?

We do not retain personal data for longer than necessary for the purpose for which it was collected, unless a statutory retention obligation requires a longer period.

• Order data: 7 years (statutory retention period for the tax authorities)
• Account data: for as long as your account is active, plus 1 year after your last activity
• Newsletter subscriptions: until you unsubscribe
• Contact messages: up to 2 years after resolution
• Website analytics: up to 26 months (anonymized)

5. Do we share your data with third parties?

Mioni never sells your personal data to third parties. We share data only in the following situations:

Processors working on our behalf: We use external parties that process data on our behalf, such as:

• Delivery and logistics partners (for deliveries)
• Payment providers (for processing payments)
• Email marketing platforms (for sending newsletters)
• Hosting providers and technical service providers

We have entered into a data processing agreement with all these parties that meets the requirements of the GDPR.

Legal obligations: In exceptional cases, we may provide data to government authorities or regulators when legally required to do so.

Business partners (B2B): For dropshipping orders, we share the end customer's necessary delivery details with the retailer involved, solely for the purpose of fulfilling the order.

6. International data transfers

Mioni operates in several countries. In some cases, personal data may be transferred to parties outside the European Economic Area (EEA). We do this only when an adequate level of protection is in place, for example through standard contractual clauses (SCCs) approved by the European Commission.

7. Cookies and tracking

Mioni uses cookies and similar technologies to ensure that the webshop functions properly and to analyze its use.

Functional cookies: necessary for the webshop to function, such as remembering your shopping cart and login status. You cannot refuse these cookies.

Analytics cookies: we use tools such as Google Analytics to gain insight into how our website is used. This data is processed anonymously. You can give or refuse consent for this via our cookie banner.

Marketing cookies: with your consent, we place cookies for personalized advertising via platforms such as Meta and Google. You can withdraw this consent at any time.

You can adjust your cookie preferences at any time via the cookie banner at the bottom of the page or through your browser settings.

8. Your rights

Under the General Data Protection Regulation (GDPR), you have the following rights:

Right of access: you can request which personal data we process about you.

Right to rectification: you can have inaccurate or incomplete data corrected.

Right to erasure: you can request the deletion of your data, unless we are legally required to retain it.

Right to restriction: you can request that the processing of your data be temporarily restricted.

Right to data portability: you can request your data in a structured, commonly used, and machine-readable format.

Right to object: you can object to processing based on legitimate interests, including direct marketing.

Right to withdraw consent: if you have given consent for a specific processing activity, you can withdraw it at any time without affecting the lawfulness of processing carried out before the withdrawal.

To exercise your rights, you can send a request to info@mioni.shop. We will respond to your request within 30 days. In some cases, we may ask you to confirm your identity.

9. Security of your data

We take the security of personal data seriously and implement appropriate technical and organizational measures to protect your data against loss, misuse, or unauthorized access. Our online store uses a secure HTTPS connection, and access to personal data is limited to employees who need it for their work.

Do you suspect a data breach or security issue? Report it as soon as possible via info@mioni.shop.

10. Complaints

Are you dissatisfied with the way we handle your personal data? Please contact us first via info@mioni.shop. If you are unable to resolve the issue, you have the right to file a complaint with the Dutch Data Protection Authority via autoriteitpersoonsgegevens.nl.

11. Changes to this privacy policy

We may amend this privacy policy from time to time, for example when our services or laws and regulations change. The most current version can always be found at mioni.com/privacybeleid. In the event of significant changes, we will actively inform you by email or through a notification on the website.

This privacy policy has been drawn up in accordance with the General Data Protection Regulation (GDPR) and the Telecommunications Act.